As a joiner, you didn’t set up your business to spend your days doing sales and marketing.

You likely started your business to create beautiful work using your craftsmanship and skills.

But for your business to grow, you need to do more than just great joinery - you need to sell. And that means finding ways to tell customers the value of what you offer.

The good news is, we’re here to help.

Selling doesn’t have to feel like a chore. With a clear idea of what matters to your customers, you're simply providing solutions.

Here we walk through what matters to your customers about the INOWA sliding door system, making it easy for them to see why it’s the right choice for their home.

Changing Habits of Buyers: Quick, Simple Information

Today’s buyers are easily bored. In a world of TikTok, Instagram reels and YouTube shorts, our attention span is shorter than that of a gold fish.

Your customers don’t want long, drawn-out explanations – they want concise, clear benefits that help them make decisions fast.

This is where you come in: you don’t need to overwhelm them with technical details. Instead, focus on the key points – security, size, design, thermal efficiency, cost – and deliver the information in a way that’s easy to digest.

1. Security: Peace of Mind

One of the first things any homeowner is concerned about is security. With the INOWA Sliding Door System, you can confidently tell your customers that security is at the forefront.

The system is built with multiple locking points, offering superior protection compared to standard sliding doors. These locks are cleverly built into the door’s sleek design, so they don't compromise aesthetics while still providing an exceptional level of safety.

2. Cost: Quality at an Affordable Price

While the INOWA Sliding Door System offers high end features like superior security, sleek design, and exceptional thermal efficiency, it’s also surprisingly affordable.

Starting at under £800, INOWA provides incredible value for homeowners looking for a premium product without the premium price tag. This makes it easier for you to offer a high-quality solution to your customers, knowing they’re getting excellent performance and style without breaking the bank.

3. Size: A Panoramic View

Modern homeowners love open spaces and big views, and the INOWA system is perfect for creating that “wow” factor.

INOWA sliding doors can span up to 3000mm wide and 3600mm high, allowing your clients to fill their space with natural light and seamless indoor-outdoor connections. This means they can enjoy the views without the clunky framework that smaller, traditional sliding doors require.

4. Low Profile Threshold: Seamless Transitions

More homeowners are looking for ways to make their homes accessible and easy to navigate.

The INOWA sliding door features a low profile threshold, providing a seamless transition between indoor and outdoor. This is especially important for families with children, elderly members, or anyone with accessibility needs, but it adds an extra layer of style and functionality for all customers.

5. Thermal Efficiency: Stay Warm, Save Energy

Customers are increasingly conscious about energy efficiency. The INOWA system offers impressive thermal efficiency, allowing for door thicknesses of up to 88mm.

This means better U-values (a measure of thermal performance) and more insulation, helping to keep homes warmer in the winter and cooler in the summer.

This is not only great for comfort but also helps reduce energy bills – a selling point any homeowner can appreciate.

6. Weather Tested: Built to Withstand the Elements

The INOWA Sliding Door System is built to endure the toughest weather conditions. It has been rigorously weather tested against wind and driving rain, ensuring that your home stays dry, comfortable, and protected, no matter the weather.

This advanced weatherproofing is perfect for homeowners living in exposed areas or those looking for doors that will perform reliably year-round.

How to adjust your pitch

One size doesn't fit all and you will want to tweak how to talk to buyers depending on what your customer is looking for.

- Focus on the core benefits that matter most to your customers’ needs.

- Use visuals, like photos or videos of installed doors, to show rather than tell.

- Keep your pitch concise, highlighting how INOWA addresses their security, design, and energy-efficiency concerns.

Final thoughts

While you didn’t start your joinery business to be a salesperson, it’s an essential part of growing your business and keeping your customers happy.

The INOWA Sliding Door System is an easy sell – it offers top-tier security, stunning design, and thermal efficiency all in one sleek package.

We’re here to help you with the tools, resources, and training you need to confidently sell the INOWA system. If you have any questions or need support presenting it to your customers, don’t hesitate to reach out.