Is Your Hardware Helping or Hindering Your Sale?

Written by Coastal Group ,
Published on January 12th, 2022

With an increasing number of homeowners swinging to purchase better quality products now is a good time to review the hardware you fit.

Does the hardware you fit to your doors and windows help to sell them, or hinder you from winning the sale?

In your showroom one of the first things a homeowner will look at and touch, when considering their new doors and windows, will be the hardware you have fitted.

Homeowner chooses better quality handles

As Loren Jenner, MD of Coastal says “We’ve heard of multiple instances where a homeowner was considering between two options and the one they went for was the door or window which had the better quality handle fitted – namely our BLU Door and Window Hardware.”

“This increase in demand for luxury goods and high-end, top specification products was highlighted recently by Rolls-Royce where they recorded their highest ever sales in 2021. And whilst you mightn’t be selling Rolls-Royce, this swing in consumer demand is something which you cannot afford to ignore.

Cannot afford to ignore increased demand for higher spec product

It’s why we put so much effort into Research & Development and Product Innovation at Coastal Group. Each door and window hardware product we design and manufacture must enhance and add value to your doors and windows, rather than make them look and feel inferior.” says Loren.

The best protection from corrosion

Nobody wants a pitted or corroded handle after 6 months on their door. Which is why we make our BLU Door & Window Hardware range from 316 Marine Grade Stainless Steel - to ensure the best protection from corrosion and ensure it brings your doors and windows the best in durability and performance.

Solid 316 Stainless Steel Handles

In addition, we’ve upgraded our handles so they’re either made from solid 316 Stainless Steel, or from a thicker ‘wall’ of 316 Stainless Steel. This ensures a much higher quality feel and prevents that horrible ‘tinny’ feel and sound

CNC Precision Engineered Handles

Even small details haven’t gone unnoticed, such as the CNC machined ends and joints on our Pull Handles and special fixings to prevent the handles coming loose.

For a FREE, no obligation discussion on how we can add value to your brand, and enhance your doors and windows, please fill in the form below:


If you would like to discuss how we can add value to your brand, and enhance your doors and windows, please contact us on sales@coastal-group.com or call 01726 871 025.

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