Marketing might not be everyone’s trade, but if you’re a skilled joiner, getting your work in front of the right audience is just as important as the craftsmanship itself.
In fact, businesses that actively market themselves can generate up to 40% more enquiries than those that don’t.
Whether you employ a team or work solo on bespoke doors and windows, simple marketing tactics can help grow your audience, win more work, and build a strong reputation that sets you apart.
Build a strong Online Presence
Start with a Website
A clean, simple website should display your services using photography of past projects, explain who you are and what you do. Include contact details to make it easy to get in touch. Free websites are available via WordPress or Squarespace.
Get found locally
Use Google My Business to appear in local searches in your local town. Keep your business page up to date with working hours, photos and reviews.
Be active on Social Media
Instagram is ideal to show off your work-progress, before and afters, or quick behind the scenes videos. Facebook is great for local networking and recommendations. TikTok is also a great tool for building reputation and sharing your work via short videos.
Let your customers do the talking
Word of mouth is still very important, with online reviews helping you get found online.
• Ask happy clients to leave reviews on Google or Facebook.
• Showcase these reviews on your website or social media pages.
• Short testimonial videos from customers can go a long way.
Network with others
Join local groups
Builders, architects and interior designers are great to network with - they might need a joiner or know someone who does.
Attend Trade Events
Local home shows or exhibitions are a great way to meet homeowners and showcase your work.
Share Printed Brochures
Even in today’s digital world, printed materials like brochures, flyers, and business cards still hold real value.
They offer a tangible way for all generations to see and appreciate your work, whether handed out in person or left at local businesses and trade counters.
Coastal Group’s marketing team can help you with brochures to showcase your work alongside Coastal hardware. We can also supply display cases and display boards to really bring the products to life.
Show off your Projects
Invest time in taking quality photos of your work - use tidy backgrounds, good lighting, and a bit of creativity. Great visuals can really make your craftsmanship shine.
To learn more about making your photography stand out, check out our past blog post – How to photograph External doors and windows
Marketing your business doesn’t need to be over complicated, it just needs to be consistent, authentic and a true reflection of your work. Customers aren’t just looking for anyone to do the job.
They’re looking for someone they can trust, who takes pride in their work and is reliable from start to finish.
